Kentucky Fried Chicken
(KFC) is a renowned fast food chain having its operations all
across the globe and enjoys a lot of reputation due to its spicy food items. KFC has
planned to launch its operation in India in early 1990?s amid of strong protest from the
People for Ethical Treatment of Animals (PETA) and violation of the food Adulteration act,
1954, with an excessive amount of active ingredient of monosodium glutamate. Along
with this heavy protest from the opposition parties to stop the invasion of KFC into Indian
food market.
KFC, after two decades is now again planning to invest and expand its operations in India.
Being as an industry analyst, how would you analyze the major issues faced by KFC in
India and develop a roadmap for its successful investment.
Hint: Major issues should be considered as Cultural, Political, Economic, Ethical and Agricultural
issues.
Solution Idea:
Vegetarian menu with a sideline of chicken for Indian Muslims (cultural issue)
Approval from the food authorities, have it?s products judged and tested by a committee (ethical issue)
Use alternate salt forms, instead of MSG use table salt/black pepper
Economic downfall since 2010 might be an issue, however a cheaper rate list might help KFC establish their place.
Source: http://www.urducell.com/2013/01/mgt610-business-ethics-idea-solution.html
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